SWAG collaborated with Sripatum University

SWAG collaborated with Sripatum University (SPU), one of the oldest private universities held in Bangkok, Thailand.

swag collaborated with sripatum university


In the collaboration, SWAG has helped consult university students on a project called “Simulation Based Learning”. The project allows students to choose from a variety of industries that revolve around innovation and tech, where they are then grouped together into different sectors, the students will learn and go through the process of creating a business and managing it during the school year using SWAG’s electric motorcycles as a tool. 


Dr. Ratchaneeporn Pookayaporn Pukkamarn President of Sripatum University
Dr. Ratchaneeporn Pookayaporn Pukkamarn President of Sripatum University.

About the Program

SWAG has consulted and partnered with a group of students, whose business plan is to incorporate SWAG Electric Motorcycles into an E-Bike rental service for university students and neighboring communities of the university. They have developed an app, where customers can check the availability of bikes, as well as, the different rental plans offering for their E-bikes rental business. Their business plan also includes being a SWAG Dealer to university students and the community based around Sripatum University. In addition, SWAG will help consult on operations, business planning, pricing strategy, and marketing for the SPU collaboration. 

Asst. Prof. Dr. Wirat Lertpaithoopan, Vice President of sripatum university on swag bike
Asst. Prof. Dr. Wirat Lertpaithoopan, (Vice President (SPU) and Dean of the School of Interdisciplinary Technology and Innovation)


The project’s other main purpose of the E-Bike rental service is to raise awareness of electric vehicles and green energy in Thailand. Moreover, The project is to show how riding electric can lower riders’ carbon footprint. At SWAG we want to encourage the use of electric vehicles and educate the younger generation on the benefits of going electric. As well as, the different ways they can incorporate clean energy into their daily lives. In other words, we want to change the mindset of the younger generation and help tackle the problem, which is climate change. 


About Sripatum University

Sripatum University (SPU), one of the oldest and most prestigious private universities in Thailand. Established in 1970 by Dr. Sook Pookayaporn by the name ” Sripatum College.”. The name “Sripatum” meaning “Source of Knowledge Blooming like a Lotus”. Which, conferred on the college by Her Royal Highness the Princess Mother.

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