The Spark that Ignited the SWAG EV Movement

One of the biggest challenges that our modern world faces today is pollution, and transportation is the fastest-growing source of climate-altering greenhouse gases – a staggering 72 percent of global transport emissions come from road vehicles. Not to mention, the Asian Development Bank projects that by 2030, the vast majority of the increase in emissions is expected to come from developing Asia.


As we developed a deeper understanding of the urban transportation landscape, it really got us thinking. Transportation is an integral part of any country’s system and there has to be a way to make it green. We have brought sustainability into many aspects of our lives, but what’s stopping us from greening transportation?



Introducing SWAG EV


Inspired to leave our green mark on our planet, SWAG EV was conceptualised on the idea of wanting to bring smart electric mobility to urbanites. With sustainability at the heart of our operations, our goals revolved around how we could lower our carbon footprint and create a greener future. Once we realised our motivations, we noticed that there was a gap in the Southeast Asian market for electric vehicles, and opportunities were vast. 


A key tenet of SWAG EV is sustainability, and we’re building our business around it. Beyond the obvious positive environmental impact of EVs, it was also crucial for us to look into the entirety of the supply chain. As much as we can, we are making conscious decisions to be sustainability-led. For instance, the materials we use in our products – making sure to recycle and reuse is an ongoing learning experience and we aim to arrive at a day where we are using all recyclable materials.


SWAG EV was launched with a clear and direct vision – to bring cutting-edge electric motorcycles to urbanites and create a world where riding electric becomes the standard rather than the exception. We are a technology-enabled, lifestyle brand and we are encouraging users to adopt a green lifestyle. 


Not Always a Smooth Ride


The EV industry is still in its nascent stages of development and getting buy-in from the general public can be a challenge. There are many misconceptions about EVs and all stakeholders involved (government, manufacturers, etc.) have a part to play in the education process. However, that’s just one piece of the puzzle. 


The first and very high hurdle that the industry faces is the approval process from the relevant government agencies. Moreover, different countries within Southeast Asia have varying, or the lack of, EV policies and regulations, and navigating this sea of uncertainty is a time-consuming process. However, our success in Thailand and getting our two-wheeled EV (2W-EV) on the roads, and even partnering with Grab, has taught us valuable lessons and insights into the industry.


It has been very encouraging that countries like Singapore are introducing new regulations and incentives to further encourage the adoption of EVs. However, while it is a great start, the work doesn’t stop there. SWAG EV has been working in close collaboration and consultation with government agencies in Singapore, like the LTA, to help make EVs on our roads a reality.


Powering rides with Technology



It’s safe to say that technology has become embedded in our world, even more so than ever – even for EVs. Firstly, we’ve been working with Bosch to develop our battery swapping technology and ensure that it’s at the highest safety standards and regulations possible. We are very proud of Swag EV’s lithium-ion battery, which provides an 80km range on a single charge. As long as there’s a power point, you will be able to charge anytime, anywhere – from the comfort of your home or at the office and even at your favourite cafe. It’s that safe.


Secondly, with the amount of data that an EV generates, it can be used to guide how we develop the next generation of EVs. The data that is analyzed provides us with invaluable information about the quality of the bikes and how we need to shape our business model to suit the end-user. For instance, if we know that an average user rides 150km a day, we can then work to create batteries that are more efficient and provide a longer range.


By being able to track the vehicles, it will also provide banks to offer loans or financing schemes to customers with greater assurance. In the situation where a customer defaults on payment, SWAG EV can work with financing partners to provide vehicle tracking information to help repossess the vehicle until payments are made. With this added layer of assurance, financial institutes will be more willing to provide loans for EVs, a domain that is not yet well enough understood by many.


The road to electric is long and can be at times bumpy, but it is a future that we must all embrace. Greening transportation is a vital aspect as our economies mature and grow. SWAG EV is at the forefront of the electric revolution and we are very excited at what the EV future holds. We cannot wait to see EVs being a mainstream fixture on the roads of Southeast Asia.


P.S. If anyone’s curious, SWAG EV is an acronym for Supreme Wagon Automotive Group, Electric Vehicle.


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